Luis “Lou”Nieves

Welcome to the world of Lou, where passion for creativity meets a dedication to community and heritage. Born and raised in the vibrant suburbs of Chicago, bringing a unique blend of Puerto Rican culture and Midwestern spirit to his entrepreneurial journey.

I always had a deep appreciation for creativity, particularly within the realm of fashion and design. With a keen eye for detail and a love for Nike's innovative approach to athletic wear, I found myself drawn to the intersection of style and function. My journey with Nike has not only shaped my professional path but also entrepreneurial spirit.


Join me on my journey to innovate, create, and inspire. Whether you're a fellow Nike enthusiast, or someone who shares my passion for blending culture and creativity, there's a place for you in my vision.

INSPIRE BY YOU.